Pay Per Click Services (PPC)

PPC Ads Campaign Management Services

Do you know that more than 2 billion people have access to the internet world? With 45,000 searches every second and 3.5 billion searches every day, 95% of online activities begin at a search engine! In such a scenario, hiring a professional Top PPC Management Company has become more important than ever! With effective PPC campaigns, a business can promote its products and services on various search engines. Because Google is the most popular search engine, running ads on Google AdWords forms an important element of PPC advertising.

Our PPC Services

Our PPC strategies are slightly different than the rest. With an industry experience of more than 10 years, our PPC experts keep a close tab on which type of PPC campaign will suit a business that will ensure maximum lead generation and ROI. They regularly monitor and keep a check on the running PPC campaigns using data analytics to further strategize the next marketing move while always aiming for higher ad positions at lower costs. Our Top PPC Company follows a structured process comprising keyword research and selection, competitor analysis, bid management, ad copy creation and ad placements on the search engines.

  • Search Advertising
  • Display Advertising
  • Remarketing
  • Google Shopping Ads

1. Search Advertising

We have expertise in managing small budgets for start-ups and big spending accounts for large enterprises.

  • Audience Targeting on the basis of their
    – Geographic location
    – Socio-economic status and
    – Behavioral patterns
  • Keyword Mapping
    – To business offerings and search patterns of users
    – According to buyer persona and sales life cycle
  • Dynamic Search Ads(for more clicks and conversions)
  • Remarketing
  • Conversion Rate Optimization
  • Call Tracking for better retention and acquisition
  • URL Tagging
  • Integration of CRM Integration with website automation tool

2. Display Advertising

With a substantial increase in technology and online business markets, competition for any enterprise is tight. In this case, there are multiple business units that begins to practice unethical marketing strategies to gain quick results. Whereas at ADIONTEK, our expertise not only lay in providing you with quality induced services but also, we practice a moral code of conduct by strategizing on your business plans with ethically correct SEO service strategy. We take 100% care into not violating any laws pertaining to trademark, copyright and patent policies. We protect the confidential information of our clients and do not get into unethical practices by offending our consumers, by providing misleading data to them or by setting unrealistic expectations for them.

3. Remarketing

Remarketing is a smart advertising technique which lets you show ads to users who have visited your website earlier. It encourages users to return by softly persuading and reminding them with relevant ads. The “reminder” ads are shown based on their search patterns and previous interactions with your website.

If a user clicks one of your remarketing Ads to return to your website, they’re very likely to interact with your site. The second time around they know what to expect, so if they didn’t intend to interact, they wouldn’t click on your Ad. So a well optimized remarketing campaign can be extremely profitable.

4. Google Shopping Ads

With a substantial increase in technology and online business markets, competition for any enterprise is tight. In this case, there are multiple business units that begins to practice unethical marketing strategies to gain quick results. Whereas at ADIONTEK, our expertise not only lay in providing you with quality induced services but also, we practice a moral code of conduct by strategizing on your business plans with ethically correct SEO service strategy. We take 100% care into not violating any laws pertaining to trademark, copyright and patent policies. We protect the confidential information of our clients and do not get into unethical practices by offending our consumers, by providing misleading data to them or by setting unrealistic expectations for them.

What’s Included in PPC Services?

  • Keyword Discovery and Selection
  • Ad Text Creation
  • Help with Optimizing Landing Pages
  • Bid Management
  • Conversion / Call / Sales Tracking
  • PPC Monitoring & Reporting

Choose the Right PPC Services Company!

With pay per click advertising you will only want targeted traffic because every click on your ad costs money. And therefore, it is very easy to blow your budget on a poorly managed PPC Campaign if you’re not working with a reliable PPC Services Company. The most common mistakes advertisers make is that they:

  • Target very general keywords
  • Don’t target the right breadth of keywords
  • Write ad copies that are not in sync with landing pages
  • Bid more than is cost effective and
  • Don’t give adequate attention to the target website.

Pay Per Click advertising & management is a detailed process which requires a lot of research and analysis. It’s imperative that you choose a PPC Agency that offers professional Pay Per Click advertising and will get you the maximum Return On Investment (ROI).

FAQ

Provided it is done well, almost any kind of business can make PPC work for them. A number of digital marketing channels such as search, display, social media marketing, and retargeting are PPC based. Products with a high customer lifetime value, average order value, high margins do well with PPC. Hard-to-find / unique products and retailers with a diverse array of products should also look to PPC for growth.

Search Engine Advertising or SEM offers businesses the opportunity to appear in the sponsored listings of a search results page. You should pay for it because it allows your business to appear right at the top and grab the searcher’s attention. Search Engine advertising offers two excellent benefits – it only charges you per click {or lead} ensuring that you pay only for an interested audience and it is easily measurable in terms of performance.

You should be able to see an impact in traffic from SEM fairly quickly. However, seeing an impact in terms of sales and revenue will take trial and error. It takes time to research for keywords, build a quality score and may need iterations in terms of copy and landing pages. It will take approximately 2-3 months to see results from a PPC campaign.

PPC ads can be of different kinds – search, display, social media advertising, remarketing, Google shopping and mobile ads. They can appear in the SERPs, follow you on social media, websites you’re browsing, or appear in apps that you use. We can help you choose the best way to implement PPC and show your ads to the most relevant audience.

There could be a number of reasons for your PPC ads not being visible – you may be excluded from the target set, the ads may be disapproved or the campaign budget may be exhausted. There may be limits placed on ads schedule or geographic targeting. Other common reasons may be a low ad rank or quality score, low impression share, or search result ad fatigue.

Research closely on your competitor’s activities – a number of tools online allow you to do that. Closely track the keywords they are using. You can create better ads or place higher bids to be visible where your competitors are. You can also bid on branded keywords featuring your competitors and your ads will show up too.

Cost-per-click can increase due to increased competition for ad space. Within Adwords, the number of advertisers can be found in the auctions insights report. CPC will rise if too many advertisers are vying for the same keywords, especially during specific times in the year such as Black Friday or Christmas. Changes in quality scores, ad copy, or an anomaly in a few keywords can also cause a change in CPC.

It is advisable to bid on your own brand name because it helps capture high-quality leads that are close to converting. Branded terms are cheaper than non-brand keywords, you can control your messaging, and it helps you grab attention on your SERPs. The best part? It protects you from competitors trying to cache in on your brand.

Success in PPC depends on the organisation and its objectives. These could be increased traffic, higher engagement, increased leads, sales, or conversions. Some KPIs used to measure success in a PPC campaign include Clicks, Cost-per-click, Click through rate, Quality score, Cost per acquisition, ad position and Conversion rate are also indicators of the success of your campaign

As India’s leading digital marketing and SEO services agency, we offer a full suite of internet marketing services from conceptualization and strategy to implementation and execution. Our services include web design, SEO, social media marketing, pay-per-click advertising, mobile app marketing, content marketing and video marketing.